In 1846 the Danish Taffel aquavit was made. A 100 years later an anniversary edition came out – this is the redesign. It's usually drunk when celebrating or at special occasions, so we gave it a festive tall hat and a neck tag that tells the tale of Danish aquavit through a hundred years. We took inspiration from how the first aquavit was packaged to honor the original design, so every bottle comes with a protective wrap that has the manufacturers logo as a repeated pattern and an info box with taste award medals and some ingredient information.

Fields: Packaging design

Type: School project

Year: 2012

Inspiration: Original bottle from 1846.

Final product

Made with: Steffen Christiansen, Daniel Stein & Rikke Hindborg