Potential is a semen quality test, which will become available in retail stores, pharmacies and its own online store. A full corporate identity was designed covering stationairy, posters, web design and packaging. Our team came up with a name for the product, and furthermore did the product design.
Key was friendly yet serious and realiable.

Fields: Branding, Art direction, Web

Type: School project

Year: 2012


Made with: Phong Phan, Steffen Christiansen, Annemette Foged & Louise Sjællænder